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5 Great Benefits Of Advertising Your Business On Facebook
The advertising landscape has changed drastically with the emergence of social media, especially Facebook. Traditional media no longer holds the same prominent position. Facebook is in the spotlight for advertising and gaining brand awareness. In this article, we will tell you why advertising on Facebook is the talk of the town by glancing at some great promotional and marketing benefits of the social media platform.
Whether you run an ecommerce website for your brick-and-mortar entity or a home-based business that you want the world to know about – Facebook is one of the most valuable and powerful tools to help you spread the word.
The days when only a few brands could afford advertising are long gone. Thanks to advances in technology and the growing popularity of social media platforms, even the most small-scale businesses can now afford to advertise their products and services online.
But these benefits are just the preview of what a great Facebook advertising campaign can do for your business. In the below guide, let’s discuss some more!
1. Anybody can Advertise on Facebook
The most significant advantage of using Facebook for promotion is that the platform is open to everyone. Regardless of your company size, goal, and budget, the network allows one and all to advertise their work on its platform.
And best of all – advertising on Facebook is very easy! Anyone with even limited technical knowledge can effortlessly create a Facebook page and promote their brand. Through the page, you can boost different posts to drive more engagement.
The social media network also has a built-in ad manager. The feature helps create a more defined advertising strategy tailored to your unique business goals.
2. Opportunity to Connect with a Huge and Diverse Audience
Facebook, undoubtedly, has one of the largest user bases!
With more than 2.8 billion monthly active users on its platform, Facebook can serve as the center stage of your marketing drive. No matter who the customers are, they are likely to use Facebook and check up on the platform multiple times a day.
With a captivating Facebook ad and accurate targeting, there is a good possibility that you won’t have to advertise your business elsewhere.
3. Micro-Target the Right Audiences
It is no longer considered good practice to bombard everyone with sales collateral. Just imagine how you would react if a brand spams you with unlimited promotional material through email and direct messages. Similarly, this would irritate ‘your’ recipients and send the marketing efforts down the drain.
However, with Facebook, you can target the right audience – people who are actually interested in buying your product or service.
The social media platform boasts a massive database. It stores detailed information about each user, including basic data about gender or age and more detailed demographics like shopping interests or geographical proximity.
So, instead of showing your ads to everyone, you can use these information analytics to micro-target the right people.
For instance, you can set up your Facebook ads to appear only to those who have recently purchased a product similar to what your business is offering.
What’s more: Facebook ensures that your valuable ads are not shown to people who are not profitable to your business. This involves users who are not likely to engage with your brand effectively and the users or accounts you have put on the blocklist.
And this is not just limited to personal accounts. You can also prevent your ads from appearing on certain videos or specific pages, etc.
While showing your ads to the right people is essential, bypassing those who are not profitable to your trade is also crucial to an effective advertising strategy.
4. Set up Ads to Reach your Unique Business Goals
Another great benefit of Facebook advertising is that it considers the uniqueness of your business’s nature and goals. For example, a strictly online apparel store will have different goals set up for them as compared to a brick-and-mortar clothing shop with an online website.
Facebook allows you to define your marketing objectives that best serve your business goals. This ensures that you are not advertising your brand just for the sake but rather doing it smartly. It also helps keep track of your goals and determines whether you succeed in achieving them.
Some of the primary advertising objectives that Facebook offers are:
- Brand awareness: This objective allows you to create awareness about your business. You can target people who will most probably be interested in your brand.
- Lead generation: Helps garner lead information from people interested in your business.
- Conversions: This allows you to push people to perform beneficial activities like form fill-outs and downloads from your ecommerce site or brand app. You can use Facebook Pixel or app events to monitor and evaluate your conversions.
5. Decide your own Budget
While traditional advertising mediums can be costly, Facebook advertising is relatively affordable and does not cost much. When you choose your ad’s objectives, you can set up a budget according to your business requirements.
Generally, an ad on Facebook costs somewhere between $1 to $5 per day. But, you can be more in control of your budget on the social media channel as it gives you the power to pause the ad or lower the budget as your business circumstances may vary from time to time.
You can also put a spending limit on the money you invest in the ads to stay within your budget. By doing so, you can be confident that the ads don’t dictate your finances and keep you in authority even after the campaign has been initiated.
Why Digital Marketing Should Be A Top Priority For Small Businesses In 2022
General Manager of Small Business at Dun & Bradstreet, overseeing the company’s small to mid-size business portfolio.
The internet has become an indispensable tool for almost any consumer making a decision. Today’s internet users spend a daily average of nearly three hours on the internet, using it for communication, entertainment, research and information. In 2020, global retail e-commerce sales surpassed 4.2 billion U.S. Dollars. One of the biggest fallacies I hear from small business owners is that they don’t need to worry about engaging with their customers digitally. So, what does this combination mean for small business owners and entrepreneurs?
First, if you’re selling something online, then it’s likely your target audience is online at some point during any given day. And second, even if you are not selling your product or service online, then you likely could still count on your target audience being on the internet at some point during any given day.
What does this mean for your small business?
As a previous small business owner, I knew that being agile and updating my digital skill set and go-to-market strategies were a must, given the pace at which marketing technology was changing. In fact, in our 2020 survey of small business owners, 60% stated they had to pivot to a stronger online presence and offering because of the pandemic, and 24% shared they knew that acquiring new and emerging digital technologies would be required in 2021 and they intended to investigate how to advance in the digital space. There are likely hundreds of thousands of entrepreneurs trying to leverage digital marketing and other key business strategies in this age of digital transformation, which can make the competition for audience attention fierce.
What might not be as obvious for small business owners and entrepreneurs is how to effectively implement and manage a digital marketing strategy that will reach their target audience at the right place and the right time with the right message. Marketing experts usually give guidance on deploying social media marketing, email marketing and digital display. That’s sound advice; these channels are all effective. Yet, there is much more to consider when it comes to digital marketing, and not all small business owners have the same marketing knowledge base to work from. But there are also many self-service tools available that allow novice, small business owners to take advantage of some very powerful tools. How can you get started?
Meet the customer where they are.
I always say as a small business owner that it is important to meet the customer “where they are.” There are five generations of customers out there, and they vary greatly as to how they make decisions. While social media is one of the most popular ways to use the internet, when it comes to digital marketing, it’s important to be selective for the sake of clarity and effectiveness.
Some social media platforms appeal to one demographic while other social channels appeal to an entirely different age or group, and still others effectively bridge the gaps and meet the needs of numerous groups simultaneously. In other words, not all social media channels are right for every business model because every business is trying to reach a different group of people. I have heard dozens of success stories from the early days of the Covid-19 pandemic, when small business owners who had never used social media tried it for the first time and are now actively engaging with new and existing customers to this day.
Tailor your marketing efforts.
Other marketing channels — digital display advertising and SEO, for example — are intended to catch everybody’s attention by casting a wider net; however, you can absolutely tailor them to meet specific needs. They are also only two of multiple marketing avenues that can require significant time and financial investments to implement effectively. And don’t forget about a mobile strategy.
Lean on digital marketing tools.
Because there are so many digital marketing tactics to learn, each with its own strategy that requires a set budget and effort, it often can make more sense for an entrepreneur to keep their focus on the business. Turning to an agency isn’t always affordable, either. For owners who know enough to self-direct with a digital marketing tool, a good option can be to lean on a tool that reduces time spent learning all the nuances and can fully automate critical pieces of the effort, such as audience targeting. This approach simplifies the digital marketing playing field while still deploying an effective, targeted digital marketing strategy across multiple channels. I learned this firsthand as a landscaper; I found I was able to significantly increase my sales pipeline through targeted digital campaigns toward driving marketing to the specific ideal customer persona and demographic.
As technology advances, artificial intelligence and machine learning are now being leveraged to understand what target audiences are doing online and how to turn their behaviors into insights that deploy messaging on sites “where they are.” Such technology takes the guesswork out of choosing a social platform that your target audience is using and determining which websites they’re visiting.
In today’s world, it’s no longer a question of whether digital marketing is necessary. The question is how you will make the internet work for and with you and your business to effectively reach your target audience. Whether you are a landscaper or a retail store owner or a sole proprietor, digital marketing is critical in today’s environment.
If you don’t have the time or the desire to learn all the digital marketing platforms available and an agency seems out of reach, then consider taking advantage of the ability to self-direct your campaigns, messaging and budget. Your audience is out there waiting for you to reach them.
Forbes Business Council is the foremost growth and networking organization for business owners and leaders.